What I've learned by analyzing hundreds of Titles
A quality Title is something that allows your content not to drown in the ocean of modern content.
I analyzed about hundreds of excellent Titles from IndieHackers and grouped them into categories. Hope you find it useful.
1) Show that the article contains a lot of material on significant problem
Quantity gives the feeling that everyone will find something for themselves
The number indicates that a lot of time has been invested in the content
2) Promise a great story with an open ending
We react deeply to stories because they communicate information in a primal, intuitive way.
Plus open ending sparks curiosity
3) Promise to save the time
Since we Can't Manipulate Time,
time-saving tips always attract
4) Confuse with contradiction
Controversy sparks interest
And the desire to find out why this is so = read the article
5) Stand out with colloquial language
Spoken words make a headline stand out due to a different tone
6) Strengthen questions with problems
Strengthening kind of makes us ask a question
7) Hook Reptilian brain
It is impossible to resist food, sex or danger. Our “animalistic nature” will always notice these things.
8) Harsh truth that stimulates discussion
Such titles quickly respond to the reader. Literally forcing you to find confirmation of the title in your text.
9) Arouse curiosity with an anti-trend
When we encounter something unusual, we build assumptions and become curious as we predict what it might be and wait to see if we are right.
10) Say that you will breakdown metrics/ milestones e.t.c
how you achieved certain numbers engages the reader - with valuable lessons learned from experience
11) Power up Milestone with a time limit
The time limit allows for a correct rate of the milestone
Making milestone tangible
12) Support with experience
Your experience on a complex problem have a unique ability to build connections because brain places you inside the story
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